BACK IN THE DAY                     






It was never about a hot dog and a Coke®!” 

is subtitled

A Personal Account of the 1960 Sit-in Demonstrations in Jacksonville, Florida and Ax Handle Saturday”. 

It is Hurst’s  personal eyewitness account, as President of the Jacksonville Florida Youth Council NAACP, of the events leading up to, and the fallout from, the bloody events of August 27, 1960.  On that day, 200 ax handle and baseball bat wielding whites attacked members of the Jacksonville Youth Council NAACP, who were “sitting-in” at white lunch counters in downtown Jacksonville peacefully protesting segregation. Part memoir, part history and part biography, “It was never about a hot dog and a Coke®!” provides a chronicle of those pivotal events whether you were there, only heard the stories, or, as is the case with so many people today, know next to nothing about the violent years of the Civil Rights ...  more






Jun 1965

 JUNE 1965



  Jun 3, 1965

JUNE 3, 1965



Ashley Street: The Harlem of the South

Ashley Street was the core of black life in Jacksonville before Integration. During its heyday, the four blocks from Broad to Davis Streets was known as the Harlem of the South. Not much is left of this once vibrant entertainment district today. Click on link below for more.



Breaking ground on July 9, 1957, the hotel's early days recieved much fanfare, including a 'topping out party' that was covered by the Wall Street Journal.  Rising 215', it was the first hotel to be constructed in Jacksonville in 32 years and Florida's largest hotel at the time of its grand opening on March 22, 1959.


Manuel's Tap Room was located at 626 W. Ashley Street.  Manuel's was described in the January 1942 issue of The Crisis, the magazine of the NAACP, as "the Finest of its kind in the South."  



Once known as the “Wanamaker of the South,” Cohen Brothers department store captured the hearts of thousands of Jacksonville residents.